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Turn Out of Towners Into Locals

January 27, 2021

Austin, TX is poised to be the hottest housing market for 2021.

This comes to no surprise as big tech companies like Oracle and Tesla are laying down roots in the live music capital of the world. The city is already home to big players like Facebook, Paypal, National Instruments, and hometown favorite Dell. The supply of housing is struggling to keep up with the demand. And the demand is coming from outside the city limits.

Last quarter, Redfin said that 43% of home searches in the Austin area originated from zip codes outside of Austin. Nearly a third of those searches came from the OG silicon valley, San Francisco.

What does this mean for the realtors looking to step up and in front of these search results? It means it’s time to start introducing yourself to the out-of-towners and make them feel welcome.

Many of the prospects may be first time homebuyers. Buying a home may not have been an option in the past with the cost of living being incredibly higher in their previous zip codes than the ones they’re looking to change their address to.

Create your story, stand out from the crowd of realtors who are relying on the old fashioned way of real estate marketing. Create, engage, sell.