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10 Ways to Engage your Real Estate Prospects through Social Media

January 18, 2022

Social media is one of the best ways to engage with real estate prospects. Especially as house hunting, or Zillow Surfing, has become a form of entertainment for millennials. We love it so much that SNL even made a skit about it! This blog post will provide tips for engaging your real estate prospects through social media channels and how to tap into America’s new favorite pastime. 

1. Engage, don’t sell.

Create a social media strategy focused on engaging your prospects, not selling to them. The goal should be to provide value to them, so they want to follow your business on a long-term basis. Of course, you should share your new and exciting listings, but if your feed is nothing but listings, you’ll have a hard time competing with Zillow or Redfin. Ask yourself, what would my customers enjoy seeing? Try creating content that motivates your prospects to jump into the conversation. Want to really spark engagement? Propose a debate. Farmhouse architecture is better than French Country architecture. Debate. 

2. Use beautiful photos. 

Photos are core to almost every social media platform. The photos you post should be visually appealing, add value and be consistent with your brand. With Stagger, you get access to Unsplash, an expansive collection of high-resolution stock photos, and a brand scraper that automatically detects your brand characteristics–then makes design suggestions we like to call “Brand Insights”. It’s a great way to incorporate photos and find templates that match your current brand style. It’s like an interior decorator for your content. 

3. Make Partnerships (and don't forget about LinkedIn).

The housing market is highly dependent on the community. A rising tide lifts all boats, one might say. It's important that you actively engage with other businesses. Coordinate a day each week with a new business to post on each other's behalf. Promote your favorite interior designer, local restaurant, or landscaping company. Ask them to do the same for you. This is a great strategy for channels like LinkedIn and Facebook.

4. Post when your audience is most active. 

There is no shortage of research around this topic. So we encourage you simply Google “best time to post on [insert social media channel]”. But take it all with a grain of salt. You might find that a post does incredibly well on a Friday morning. Maybe it was the content, or maybe it was the time of day. Keep track of your post's engagement and if a post does exceptionally well, schedule future posts for that time. Use Stagger’s dashboard to track likes, comments, impressions, and reach on Instagram posts. Instagram can be used as a litmus test for other channels. It’s quick, easy, and highly trafficked. 

5. Save time and improve your brand with design templates

Designing for social media isn’t easy. Especially when it comes to quick, repeatable design. That’s why Stagger created design templates just for real estate agents. Design templates are a great way to give your brand a professional look and feel, without the tribal knowledge of design tools like Adobe Photoshop and Illustrator. Check out our blog: 7 Social Media Ideas for Real Estate Professionals Using Stagger Design Templates

6. Tap into TikTok trends

You might be surprised how easy it is to build an audience on TikTok right now. This trend-based video platform is catching on quickly for housing market professionals. Check out this account from Heider Real Estate for inspiration. You don’t need to be a video expert to create fun TikTok videos–just a phone and an idea! 

7. Start a blog and fill it with helpful content

Suppose you are struggling to get clients online. In that case, it might be worth developing a basic blog for your business that allows customers to learn about the ins and outs of real estate in your region. This will help drive inbound traffic to your site by improving SEO. Try creating neighborhood guides, top 10 lists, and Q&As that help educate prospective home buyers. Then share this content with your prospects on social media. 

9. Blend passion with purpose

Don’t forget to be yourself. As an agent, you should give your audience a look into what makes you tick. Maybe you spend your weekends horseback riding near your community. Do you know who might want to be your customer? Other people who also enjoy riding horses. Sometimes marketing is a little like dating. A few common interests can go a long way. Check out this blog for ideas around using Stagger design templates to introduce new agents to your community. And don’t forget to blend passion with purpose. 

10. Try Stagger for FREE

Stagger has a large collection of design templates to help real estate agents promote their brand on social media. Try Stagger today for free

Need more ideas, templates, or inspiration? Reach out to erik@stagger.com for a free brand discussion to get started with social media posts that your real estate customers will love.